Good Face Project

Formulate Winning Beauty Products

Good Face is the software for cosmetic product innovators, powered by AI and the industry's best data.


Next-gen Cloud Technology Backed by Science and Powered by AI.

Leverage the largest proprietary ontology of cosmetic ingredients graded across dimensions of safety, sustainability, and efficacy.

Powering Innovation for Every Team in the Value Chain

Formulators & Manufactures

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INGREDIENT SUPPLIERS

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BRANDS

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RETAILERS

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Formulators & Manufactures

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INGREDIENT SUPPLIERS

add

BRANDS

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RETAILERS

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Formulators & Manufactures

add

INGREDIENT SUPPLIERS

add

BRANDS

add

RETAILERS

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Happy Customers

Happy Customers

  • Hero logo
  • Hermes logo
  • Givaudan logo
  • federal package logo
  • Elf Beauty logo
  • Capsum logo
  • Estee Lauder logo
  • Chanel logo
  • Dynamic blending logo
  • Dr Brandt logo
  • Dr. Squatch logo
  • Cosmetics technics korea logo
  • Clearstem Skincare Logo
  • Amika logo
  • Actlabs logo

About good face project

About good face project

Who are they

Good Face Project is a formulation, regulatory compliance and innovation software used by hundreds of leading cosmetic companies to build safe, compliant, transparent and effective products.

Through their comprehensive database of INCI and worldwide regulatory, retail and third-party standards, their cloud platform enables formulation and product innovators to easily grade their formulations against worldwide requirements for safe and sustainable products.

Their mission

Their mission is to empower cosmetic product innovators with real-time scientific data, so that they can create formulas that deliver performance, while safeguarding human health and the environment.

Good Face Project logo
Good Face Project logo
Good Face Project logo
Good Face Project founders
Good Face Project founders
Good Face Project founders

Their founders

Iva Teixeira is the Co-founder and CEO of the Good Face Project. A technologist with a background in strategy, engineering and consumer goods, Iva specializes in building and scaling data-driven venture-backed companies. She holds a BS in Mathematics, a MS in Operations Research and Engineering from the University of Michigan, and an MBA from Harvard Business School.

Lena Skliarova-Mordvinova is the Co-founder and CTO of the Good Face Project. She is a former Ukrainian Space Research Institute Scientist, and the creator of proprietary Data Mining packages used at numerous research institutions. Lena specializes in large scientific data sets and is the published author of multiple AI algorithms. She holds a MS in computer science specializing in Intelligent Decision Making Systems.